We help purpose-led businesses, nonprofits, lifestyle brands, and destination-focused organizations show up online with clarity and intention.

Logo of Goose Collective featuring a stylized goose head integrated into the letter G.

A full service creative studio nested in the Upper Peninsula of Michigan.

Four women in cycling gear and helmets sitting on a bench outdoors, smiling and chatting in a forested area.
Man wearing a black cap and jacket steering a boat with navigation screens showing maps and water depth, with a view of a rocky shoreline through the boat's window.

WHAT WE OFFER

Full list of services for our marketing collective

Every visual, message, and campaign is built to reflect your values, connect with the right audiences, and support long-term growth.

We’ve done this a few times

Brands that have trusted us with their message

Image featuring multiple logos and text related to outdoor activities and organizations, including Hancock Trails Club, Finlandia Foundation National, and others, with a central prominent circular logo that combines snowflake, leaves, and mountain motifs.

If your website, content, and messaging aren’t aligned, you’re likely missing opportunities to convert interest into revenue, donations, or bookings.

We help close those gaps with strategy-led design, storytelling, and systems that support growth.

How we guide the work from idea to impact.

Step 1

Meet & Align
We start by listening. Together, we get clear on your goals, audience, values, and where things may feel stuck or disconnected, so the work has a strong foundation.

Step 2

Build
We start our development of strategy and creative, from websites and branding to content and messaging, ensuring everything feels aligned to your brand.

Step 3

Launch & Support
We help bring the work to life and support implementation, refinement, and next steps, so you can show up consistently and confidently long after launch.

Our gaggle

Two women smiling outdoors in a natural setting with trees and greenery in the background.

Sascha and Haley, your co-pilots in marketing strategy, storytelling, and design.

Haley leads with a strategic lens, bringing structure, clarity, and a holistic marketing approach grounded in brand strategy and long-term vision. Sascha leads with a creative, story-driven lens, shaping visual narratives through design, photography, and content rooted in place and experience.

Together, we collaborate with a trusted collective of strategists, designers, photographers, and storytellers to bring brands to life. Every website, visual, and message is created with intention, aligned with your values, your audience, and the bigger picture of where you’re headed.

  • “Sascha and Haley bring the perfect balance of creativity, clarity, and communication. Their ideas are fresh and imaginative, but always grounded in clear strategy. They’re incredibly easy to work with—focused, responsive, and genuinely collaborative. Working with them has felt like having true creative partners.”

    Harrison Smith, Assistant Executive Director, Copper Harbor Trails Club

  • “Haley is a generous and skillful collaborator with an ability to identify story narratives and chart a creative direction that will click with our audiences. Haley's eye for design is one of her strongest assets.”

    - Cyndi Perkins, Associate Director of Communications, Michigan Technological University

  • “Sascha is an extremely observant and is always bringing her thought leadership into the scope of each process - driving improvements across the entire business. Working with her is enlightening, impactful, and joyful.”

    - Jeni (Schmidt) Gilpin, Business Operations Manager at TikTok

  • "Visit Keweenaw collabed with Goose on updating the event logo for the Houghton Fall Fest / Canal Colors Celebration this year. They were professional, responsive and fun to work with! Definitely a great asset to the Keweenaw community!"

    - Amanda Makela, Content Manager at Visit Keweenaw

  • "Studio 13 is a one-man show. Any time not spent creating posters is spent taking care of the countless other parts of running a business. I also have a growing to-do list of bigger tasks I want to tackle but can never find the time for. One of those items was to start an email list and send out occasional updates from the shop. Not a herculean task, but one I never manage to get to. A brief meeting with Sascha and Haley was all it took to get the ball rolling. A couple weeks later, they had an email ready to go (which immediately proved to be a worthwhile investment). They also showed me how to get more out of my website by taking advantage of features I wasn't even aware of."

    - Chris Schmidt, Studio 13

  • “Haley and Sascha bring such amazing and positive energy, their love for the work really shines through. The thought and care that goes into every detail is so appreciated. Highly recommend them to anyone looking to grow their business!”

    — Josie Berg, Bella Vista Motel + Noah's Ark Charters

Why Goose?

Goose Collective offers collaborative marketing support that goes beyond surface-level strategy. We work alongside you on outreach, engagement, and brand-building so nothing feels disconnected or forced. Think of us as an extension of your team, here to take work off your plate and help your brand show up clearly, consistently, and with purpose.

READY TO JUMP IN?

Follow our work adventures!